National Grid connects with Instagram
Part two in a series to introduce our new US digital strategy
Add National Grid to the list of companies across the world that are using Instagram to share business activities with customers and engage employees, particularly younger adults and influencers who use this social media platform.
After growing at a startling rate for the past two years, Instagram has become the rising star of social media – considered “the really hot property” by tech authority CNET. It allows users to easily upload and share photos and short videos, choose various filters to transform their look and feel, and share them on Instagram, as well as connect seamlessly with other social media platforms like Facebook and Twitter.
“Instagram is a unique way to connect with our customers and influencers and enables us to show our activities in local communities visually,” says Rafael Sulit, Director, US Brand Strategy & Implementation. “It’s also a dynamic platform for employees to engage with each other.”
Showing our culture and telling our story
Employee submitted photographs of volunteerism in the community, work celebrations such as anniversaries, holiday gatherings, or images that show employees together outside of work in an engaging way, personalizes the company and its people, helps instill trust with customers and puts a human face on National Grid. Employees should be mindful when posting socially and follow the US social media guidelines.
Throwback Thursday (#TBT)
Another great way for employees to join the conversation on Instagram is through a Throwback Thursday post (#TBT). This Twitter, Facebook and Instagram promotion shows up every Thursday on social media.
Throwback Thursday gives people the opportunity to share photos and information that are “throwbacks” to an earlier time. For instance, on Instagram, you can post a childhood picture of yourself with fun comments to invite others to join in. Or, on Twitter or Facebook, you can share a short quip about something in your past that engages your network.
“Throwback Thursday (see example at left, with Rhode Island lineman Ryan Leclair) is another way for National Grid to celebrate the rich heritage of our legacy companies,” says Emily Johnson, Social Media Experience Lead. “Our #TBT posts on Instagam have already increased engagement and sentiment positively among both employees and customers.”
In the coming weeks, you’ll hear much more about National Grid’s new digital brand strategy through a series of special events in select locations. Look for these announcements on Infonet, in At-A-Glance and in targeted emails.
Connect to National Grid’s social networks on Facebook (National Grid, National Grid LI & Metro NY, National Grid MA, National Grid RI, National Grid UNY), Twitter ( @nationalgridus ), Instagram ( nationalgrid ) and YouTube ( nationalgrid ).
Instagram website (best user experience is through your mobile device)
Preparing for storms gets social
Some examples of National Grid Instagram posts