Listen up!

By Ellen Cooke

Upstate New York, MA and RI customers are getting the message: National Grid is here to help them manage their winter energy bills – when we all use more energy to keep warm. The ads feature the wide array of ‘tools’ we offer – from a budget plan that spreads payments over the year, making bills more predictable, to energy-saving tips, rebates, incentives and services.

Listen to the ad UNY customers in the region are hearing through the end of March. A similar version is playing throughout our New England service area.

“The advertising campaign – which also includes digital ads and social media – is designed to educate customers about the programs and services we have to help them manage their bills,” says Rocky DiChiara, manager, US Customer Communications. “And, customers who feel like they have some control over their energy costs view the company more favorably.”

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