How to tell your ‘Grid Stories’
Part 4 in a series to introduce our new US digital brand strategy
We’re adding a new tool to our digital toolbox, in an effort to encourage employees to communicate their experiences in a fun and innovative way. This month, ‘Grid Stories’ will launch as a multi-channel platform for capturing the authentic, unscripted “voice of the employee.”
Grid Stories are pictures, videos, written and audio recordings submitted by employees using simple, user-friendly options like a mobile app, a toll-free phone number [866-449-GRID (4743)], and a dedicated video booth—just to name a few.
“We know our employees have unique and impactful stories to tell, and this new platform gives them an outlet to share” says Brian Cronin, Brand Manager, Marketing and Customer Experience. He adds, “And we’re trying to provide as many ways as possible for individuals to contribute to Grid Stories, whether you’re comfortable with video, audio or text—there’s a platform for everyone.”
The first audio booth will be unveiled this week during our “Let’s Get Social” expo. Stay tuned for details on that location and for the roll-out of traveling video booths throughout our territory. Meanwhile, the mobile app is available currently at the Apple store and coming soon to Google Play store for Android devices. To get started, search “Grid Stories” in these mobile app stores (see sample mobile app image at right).
Following the Brand Roadshows—“Yesterday, Today, Tomorrow”—in 2012, it was clear that employee stories resonated with many of us. And, in fact, the brand films (Night Out and Check Up) that resulted from the Roadshows, appear on our YouTube channel and have been promoted at venues we sponsor. Grid Stories will allow the company to continue that storytelling approach—in a new and digital way that will provide content for the foreseeable future.
Other ways to connect
Connect to National Grid’s social networks on Facebook (National Grid, National Grid LI & Metro NY, National Grid MA, National Grid RI, National Grid UNY), Twitter ( @nationalgridus ), Instagram ( nationalgrid ) and YouTube ( nationalgrid ).
*Please note: As employees of National Grid in the US, you are responsible for adhering to the US social media guidelines prior to engagement. If you have any questions, please contact one of the SSMAC members listed in the guidelines.